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Nicole Hensley

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January 7, 2021

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How to Start a Blog for Your Wedding Business

Today, we are going to talk about how to start a blog for your wedding planning company. I thought this topic would be a good one to start you off with, because next week, I’ll be sharing with you, my step by step guide to creating a content and social media strategy for your wedding planning business.

and having a blog is an important part of that plan.

Starting a blog for your wedding planning company is a lot easier than you may think. Really, the more difficult part of having a blog is being consistent and prioritizing time to create the content to post.

If you already have a website, you may already have a blog built in. But if you don’t, this post is going to share all that you need to know when it comes to starting one.

Either way, if you have a blog already but it’s been stagnant for months (or years!) this will be a great refresher.

If you would prefer to watch this blog on YouTube, you can view it here:

1. Get Clear on Your Goals

The absolute first thing you should do is sit down and write out the “why” behind starting your blog.

  • What is its purpose?
  • Is it going to be one of many routes of your audience attracting roadmap? or will it be your sole focus?
  • What are you looking to achieve (more website viewers? email subscribers?)

Just like I’ve shared with in my annual goal setting posts and videos, getting extremely clear with your goal is important. We want to make sure that your blog is working for you and not the other way around.

Once you’ve outlined your goals it’s time for step two.

2. Determine Your Content Categories

One you’ve outlined your goals, it’s time to develop the content categories that you are going to creating your blogs around. 

For many of us, the purpose of having a blog is to attract and grow an audience and fan base. Developing content that leads back to your specific goals but is also aligns with what your audience is searching is key.

For Storybook Weddings and Events, our content categories look like this:

  • Wedding Planning Advice – This is where we create long form blogs on specific wedding planning education and advice. Things like, “How to Develop a Wedding Budget” and “Questions to Ask Your Wedding Photographer”.
  • The Storybook Team | Services  Under this category falls blogs that would help our potential clients learn more about the planning team, and our specific process and planning experiences.
  • Design and Style – Examples include “Our Favorite Wedding Trends” and past client’s wedding photos and story. 

Your’s may look something like this or not at all based on what your goals are.

For my planning company we want to make sure that we provide education to engaged couples, we want to share “what we do” so that people can start envisioning themselves working with us. We also want to share design inspo as it is such a core aspect to our planning process.

Once you’ve gotten your categories outlined, you can move on to step three.

3. Choose Your Blog Name and Purchase Your Domain

NOTE: This is a step for those who are starting from square one. If you already have a company name, website and domain, you can jump over to step six!

This step is harder than it looks. Primarily because before you buy your domain, you’re going to have to make a choice on what to call your blog/business and believe me there have been one too many times that I’ve landed on the PERFECT name, I head to buy the domain and it’s already taken. 

So don’t worry if this takes you a little bit of time. It’s okay to go back and forth, get frustrated and second guess. But if you’ve come up with three of five options and the domain is available quit the overthinking and pick one! You can make it a success regardless of the name specifics. I promise. 

4. Choose a web host.

There are ton of website developers out there, but in the sake of saving you time I want to refer you to my two favorites. 

Squarespace and Showit.

I have used both of these simultaneously for years. I’m currently hosting Storybook on Squarespace and I have both my Interior Design Company and my Wedding Planner Coaching Company on Showit.

If you want to see my personal breakdown of both and why I have chosen the websites as I have, you can find a full blog post on that coming soon.

5. Purchase or use a Free a Website Template

Depending on where you’re at in your blog/business journey (meaning, whether you’ve written blogs in the past, are confident in your brand direction and you know exactly what you’re going for) I either suggest that you invest in a really well done blog template, hire a custom web developer or register for a free one. 

Both Squarespace and Showit offer free templates. If you find one you love, go for it. 

Otherwise, you can find my favorite website templates here for show it. 

I personally won’t recommend templates for squarespace for purchase because the upload and installation process is not good at all – actually there isn’t a way to upload and install a template. 

I have spent a couple hundred dollars on a template and it was such a lengthy and frustrating process that I gave up and went back to show it. and I don’t give up easily.

So for Squarespace, if you don’t like the free options, I suggest that you look into hiring a brand designer if you are set on using their platform. 

6. Get writing! 

My suggestion is to have at least five blogs up and ready for posting by the time of your launch. This way, when you first begin to promote your new blog, your readers have something to read! 

This is also a really great time to start thinking about developing a content plan. I will be sharing my step by step process in an upcoming blog and video.

7. Stop Overthinking and Hit the Launch Button. 

Upload those posts, pin up some pictures and hit the launch button. It’s time to get your blog into the world and start sharing your words with the world!

Hope that these seven tips have gotten you from an idea to something that feels much more tangible. This post is to help you get going and if you are looking for some additional content to keep you going and growing that audience, then check back often.

If you have comments or feedback or had some questions along the way, please let me know by commenting below. My goal is to get you as accurate and helpful information as possible and I can only help you better, by knowing how I can help! 

Thanks for reading and happy writing!

Nicole

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